Prices
Fixed scope. Fixed fee.
Fixed time box.
You know what you are getting and what it costs before anything starts. No hourly billing, and no fee that moves once the scope is agreed.
Every figure comes to you in writing within three working days of the call — the build fee, the twelve months of care, and the first-year total on one page. Nothing is quoted verbally, nothing changes after you have agreed it, and the scope below is the scope you get. What follows is exactly what you are buying at each rung.
Builds
Three builds.
| Build | What you get |
|---|---|
| Refresh | The site you already have, made to work. I fix the enquiry path so it asks for the business, tidy the look and the words on the pages that matter, fix the broken links, the stale content and the things that no longer work, then the get-found basics: page titles and descriptions, Google Business Profile claimed or set up, analytics and Search Console connected, sitemap and indexing sorted. Works on whatever you run today. |
| Site | A new site, up to six pages. Built on my own stack with your brand applied. Contact form, analytics, search basics, accessibility built to WCAG 2.2 AA intent, a proper privacy and cookie set-up. |
| Site+ | Up to twelve pages, and you can edit it yourself. Everything in Site, plus content editing you will actually use, a news or blog section, one integration — booking or enquiry — and an hour’s training. |
Twelve months of Care+ is part of every build and billed monthly — a condition of the build rather than an option, and the reason is on the care page.
A migration, a membership area, payments, or several suppliers to hold together is a different kind of job. It is scoped first and quoted per engagement, and it is handled under Bowers Advisory rather than here — at that size you are buying senior accountability for a programme rather than a website.
Looking after it
Two care plans.
| Plan | What it covers | Included time |
|---|---|---|
| Care+ | I manage the hosting, the domain and the SSL certificate, keep the backups running and watch the site for downtime. Platform and dependency updates are applied and tested rather than left to pile up. Every month I also check the site is still indexed and that Search Console is not reporting errors, because a site can drop out of Google as quietly as a certificate expires. You get a performance check every month, a summary every quarter in plain English with your traffic and enquiry numbers in it, and three hours of my time in that quarter for changes. | 3 hours a quarter |
| Assured | Everything in Care+, with double the included time and priority response when something is actually wrong. Once a year I write up where the site stands on accessibility, privacy, backups, renewals and whether anyone can still find it, and who is responsible for each of them — a document you can hand straight to your board, your insurer or your funder without translating it first. | 6 hours a quarter |
Three hours a quarter means three hours in that quarter. It does not roll forward and it does not accumulate into thirty-six hours for a redesign in year three. I would rather be plain about that now than argue about it with you in month nine.
Add-ons
The extras, named up front.
- An extra page beyond the agreed set
- Copy written from scratch, per page
- A second revision round
- Re-booking a build slot after a missed content deadline
- Support without a care plan
- A published case study
- An additional article
- Visible — content and search, monthly
Each of these has a fixed fee and it is on your quote if you ask for it, named separately so you can take it or leave it. None of them appears on an invoice without being agreed first.
Charities and social enterprises
A published discount, not a negotiated one.
Registered charities get a published discount on build fees. It is published rather than negotiated, so it is not something you have to ask for, argue for, or wonder whether you got. It applies to builds. Care plans are already priced thinly and are not discounted.
25% off build fees.
The Assured plan tends to be the one that fits — the written annual review is the document that answers a trustee or a funder asking whether the website is accessible, whether personal data is handled properly, and who is responsible for it.
Getting your content to me
The one thing that decides whether a fixed price holds.
This is the single thing that decides whether a fixed price holds, so it is a term rather than a hope. Content arriving late and in pieces is what turns a two-day build into a six-week one.
- Your content is due by a date written into the quote, before the build slot opens.
- If it is more than ten working days late, the slot is released and re-booked at the next availability.
- One revision round is included.
- You do not have to write it yourself — I will tell you at the scoping call whether you need copy written, and quote for it.
What I do not do
Said early, rather than stretched to fit.
E-commerce, payments, membership areas and logins. Email hosting and migration. New builds on third-party platforms — a Refresh works on whatever you already have, but when I build from scratch I build on my own stack. Ongoing search campaigns: a care plan tells you whether the site is still findable, it does not chase rankings for you. And I cannot work on a platform I cannot get access to, which is worth checking before we start.
If you need any of those, I will say so early and point you somewhere sensible instead of stretching to fit.
How to start
Three steps, and you can stop after the first.
- 01
A thirty-minute call
What you have, what it needs to do, and who is going to ask you about it. If the honest answer is that you do not need a new website, I will tell you on the call.
- 02
A fixed quote
Within three working days. Fixed scope, fixed fee, and the content deadline written into it so the price holds.
- 03
A build slot, confirmed in writing
Booked once your content is ready. Fifty per cent books it; the balance is due before go-live.
The small print
- 50% books your build slot. The balance is due before go-live.
- Quotes hold for 30 days.
- Care plans are monthly and you can stop after the first twelve months with a month’s notice.
- Platform subscriptions and domains are billed at cost, in your name. I do not mark them up and I do not hold them.
- No VAT is charged. Bowers Advisory Ltd is not VAT registered.
Contact
Start with a
thirty-minute call.
What you have, what it needs to do, and who is going to ask you about it. A fixed quote follows within three working days. If the honest answer is that you do not need a new website, I will tell you on the call.