Prices
Fixed scope. Fixed fee.
Fixed time box.
You know what you are getting and what it costs before anything starts. No hourly billing, and no fee that moves once the scope is agreed.
The full ladder goes on this page shortly. Until then you get every figure in writing within three working days of the call — the build fee, the twelve months of care, and the first-year total on one page. Nothing is quoted verbally and nothing changes after you have agreed it.
Builds
Three builds.
| Build | What you get | Fixed fee | Time |
|---|---|---|---|
| Refresh | The site you already have, made to work. I fix the enquiry path so it asks for the business, tidy the look and the words on the pages that matter, fix the broken links, the stale content and the things that no longer work, then the get-found basics: page titles and descriptions, Google Business Profile claimed or set up, analytics and Search Console connected, sitemap and indexing sorted. Works on whatever you run today. | In your quote | 2 days |
| Site | A new site, up to six pages. Built on my own stack with your brand applied. Contact form, analytics, search basics, accessibility built to WCAG 2.2 AA intent, a proper privacy and cookie set-up. | In your quote | 2.5 days |
| Site+ | Up to twelve pages, and you can edit it yourself. Everything in Site, plus content editing you will actually use, a news or blog section, one integration — booking or enquiry — and an hour’s training. | In your quote | 4.5 days |
Every build also carries twelve months of Care+, billed monthly. It is a condition of the build rather than an option — the reason is on the care page.
A migration, a membership area, payments, or several suppliers to hold together is a different kind of job. It is scoped first and quoted per engagement, and it is handled under Bowers Advisory rather than here — at that size you are buying senior accountability for a programme rather than a website.
Looking after it
Two care plans.
| Plan | What it covers | Per month | Included time |
|---|---|---|---|
| Care+ | Hosting, DNS and SSL managed. Backups and uptime monitoring. Platform and dependency updates applied and tested. Changes, out of the quarterly hours. A monthly performance check and a quarterly summary in plain English. | In your quote | 3 hours a quarter |
| Assured | Everything in Care+, with priority response, plus a written annual review of accessibility, privacy, backups, domain and certificate renewals — addressed to your board, your trustees or your funder, and written to be read by them rather than by me. | In your quote | 6 hours a quarter |
Included time is a quarterly bank and it expires. Three hours a quarter means three hours in that quarter, not thirty-six hours saved up for a redesign in year three. I would rather say that plainly now than argue about it in month nine.
Add-ons
The extras, priced up front.
| Add-on | Price |
|---|---|
| An extra page beyond the agreed set | In your quote |
| Copy written from scratch, per page | In your quote |
| A second revision round | In your quote |
| Re-booking a build slot after a missed content deadline | In your quote |
| Support without a care plan | In your quote |
| A published case study | In your quote |
| An additional article | In your quote |
Charities and social enterprises
A published discount, not a negotiated one.
Registered charities get a published discount on build fees. It is published rather than negotiated, so you have a number you can put straight into a funding application without ringing me first. It applies to builds. Care plans are already priced thinly and are not discounted.
The Assured plan tends to be the one that fits — the written annual review is the document that answers a trustee or a funder asking whether the website is accessible, whether personal data is handled properly, and who is responsible for it.
Getting your content to me
The one thing that decides whether a fixed price holds.
This is the single thing that decides whether a fixed price holds, so it is a term rather than a hope. Content arriving late and in pieces is what turns a two-day build into a six-week one.
- Your content is due by a date written into the quote, before the build slot opens.
- If it is more than ten working days late, the slot is released and re-booked at the next availability.
- One revision round is included.
- You do not have to write it yourself — I will tell you at the scoping call whether you need copy written, and quote for it.
What I do not do
Said early, rather than stretched to fit.
E-commerce, payments, membership areas and logins. Email hosting and migration. New builds on third-party platforms — a Refresh works on whatever you already have, but when I build from scratch I build on my own stack. Ongoing search campaigns beyond the get-found basics. And I cannot work on a platform I cannot get access to, which is worth checking before we start.
If you need any of those, I will say so early and point you somewhere sensible instead of stretching to fit.
How to start
Three steps, and you can stop after the first.
- 01
A thirty-minute call
What you have, what it needs to do, and who is going to ask you about it. If the honest answer is that you do not need a new website, I will tell you on the call.
- 02
A fixed quote
Within three working days. Fixed scope, fixed fee, and the content deadline written into it so the price holds.
- 03
A build slot, confirmed in writing
Booked once your content is ready. Fifty per cent books it; the balance is due before go-live.
The small print
- 50% books your build slot. The balance is due before go-live.
- Quotes hold for 30 days.
- Care plans are monthly and you can stop after the first twelve months with a month’s notice.
- Platform subscriptions and domains are billed at cost, in your name. I do not mark them up and I do not hold them.
- No VAT is charged. Bowers Advisory Ltd is not VAT registered.
Contact
Start with a
thirty-minute call.
What you have, what it needs to do, and who is going to ask you about it. A fixed quote follows within three working days. If the honest answer is that you do not need a new website, I will tell you on the call.